WOD MOTIONS - REBRAND
Visual Identity / Strategy / Social Media Graphics / UI
WOD Motions is a start-up based in Stockholm focused on empowering athletes & non-athletes, and coaches with AI-enhanced performance feedback especially designed for CrossFit/ functional fitness.
The objective of this project was to create a rebrand that aligns with the updated values and identity of the brand. It aims to make the target audience easily identify the brand and have a strong presence on the market. Another challenge was redesigning the existing webpage by applying the carefully selected colour palette and typography in the new visual identity.
The first step was to perform detailed research on similar existing brands in the market, analyse common elements present in the competitors's branding, and propose two distinctive mood boards for potential design direction. By focusing on the core values of the brand and the chosen brand personality, I created a bold, modern and welcoming visual identity suited for all sports enthusiasts.
The final result presents a visual identity that embodies the brand's core values, making it easily identifiable and allowing it to stand out in the market. This new visual identity can be consistently applied to social media graphics, websites, and featured products, conveying a unified brand image.
